We are all familiar with the coffee bean but did you know that the coffee bean is really just the seed of the Coffee Fruit? The Coffee Fruit, like a cherry, is a uniquely antioxidant rich fruit that is unfortunately removed and discarded when coffee beans are harvested. For years this vibrant health powering red fruit has been an afterthought thrown into the trash heap. But not any longer. Through international partnerships and patent processes we are working to preserve, purify, harness, and deliver to you the brain boosting antioxidant power of the Forgotten Fruit.
It is fruit picked from a bush that resembles a cherry. When ripe it is a ripe fleshy fruit with a bean in the middle. They are harvested, the bean is carefully separated from the fruit and placed out in the sun to dry - the bean is what eventually gets roasted and ground to make coffee.
The fleshy fruit ("coffee fruit") is traditionally discarded in the fields due to the lack of resources needed to preserve and save the fruit before it gets taken over by mold. This is a nutritional travesty as the fruit itself contains a unique blend of nutrients not found anywhere else in the world.
Fortunately, due patented processes (US Patents US12/640,412 and US10/552,945) select coffee growers are now able to dry and preserve the coffee fruit in a state where the nutrients and antioxidant are locked in for future use.
In addition to this, these coffee fruit ingredients are now Rainforest Alliance Certified™. The Rainforest Alliance is a global network of suppliers that works together with the coffee growing community to improve their livelihoods, protect biodiversity, and help people mitigate climate change in bold and effective ways.
See What This Powerful, All-Natural SuperFruit Can Do For Your Brain.
Everyday factors and activities —such as diet, pollution, smoking, exercising, stress or anxiety lead to the formation of free radicals in your body. If left unchecked, these free radicals work to damage your DNA, cells, and health. The unique antioxidants found in the Coffee Fruit not only fight back against these free radicals but they also activate your body's own innate protection mechanisms against free radicals and the damage they set out to cause in your body..
Multiple human clinical studies show that the combination of antioxidants found in the Coffee Fruit stimulate your body's production of a key compound called BDNF.
BDNF's primary role in your body it to assist in the repair of damaged neurons and the building of new neurons. Coffee fruit antioxidants are the only all-natural antioxidant combination shown to increase BDNF levels in the body by over 150%.
BDNF or Brain Derived Neurotrophic Factor is a protein produced by your body with the job of helping it repair damaged neuron while also assisting in growing new ones. In his book "Spark" Harvard Neuropsychiatrist John Ratey called BDNF "Miracle-Gro For Your Brain".
Unfortunately, if left unchecked, BDNF levels in the body tend to decrease overtime leaving your body with reduced resources to fight back the neuro-degenerating. Aging, stress, insufficient sleep, inactivity, and high sugar diets have all been shown to decrease BDNF levels in the body. While intense exercise, calorie restriction, and consuming coffee fruit antioxidants have been shown to increase BDNF levels in the body.
For years I have worked to help clients of all walks of life use nutrition to improve their health. The biggest road block that I consistently run into is friction or resistance. Not resistance from my clients but resistance from their lives. Taking steps to life a healthier life means doing things differently. Putting in additionally effort, fighting against the status quo of your life. This is difficult and in the end - it is this resistance that causes people to give up and go back to their old (‘normal’) ways.
But what if healthy living….supporting your brain’s fight against oxidative stress, modern life, and aging didn’t mean you had to fight an uphill battle. What if it was easy? Effortless…even enjoyable?
The resistance of healthy living comes from taking extra steps. So let’s not do that. Let’s make what you are already doing good for you. Let’s take what you are already doing and have it make you better. What do I do everyday that I really enjoy? Drinking coffee.
After months of tweaking, testing, roasting, and brewing. I discovered the right combination of coffee and coffee fruit extract. This allows you to harness the health promoting power of coffee and BDNF boosting effects of coffee fruit day in and day out.
No extra effort. No added steps. Nothing else to remember - Just Drink Coffee.
